{SITE-NAME} Logo
The Police
Message Type Icon

Information on County Lines


County lines is the name given to drug dealing where organised criminal groups (OCGs) use phone lines to move and supply drugs, usually from cities into smaller towns and rural areas.

They exploit vulnerable people, including children and those with mental health or addiction issues, by recruiting them to distribute the drugs. This is often referred to as ‘drug running’. Criminals may also use a vulnerable person’s home as their base of operations. This is known as ‘cuckooing’.

Signs to look out for 

There are several signs to look out for that may indicate someone is involved in county lines:

  • repeatedly going missing from school or home and being found in other areas

  • having money, new clothes or electronic devices and they can't explain how they paid for them

  • getting high numbers of texts or phone calls, being secretive about who they're speaking to

  • decline in school or work performance

  • significant changes in emotional or physical well-being

  • Social media

    Criminal networks use social media to groom and recruit children for county lines. They may send them direct messages (knowns as ‘DMs’), or share messages to wider groups as ‘stories’ or ‘posts’.

    Ways OCGs use social media

  • advertising drugs through photos, emojis, and price lists

  • posting statuses that show money, new drugs or when a dealer is open for business

  • dealers sharing ‘stories’ to followers, and using social platforms to expand their network with ‘suggested’ friends

  • tricking people with ‘fast cash’ scams, which is often referred to as ‘squares’. Victims may end up working for no little or no money, which is known as ‘debt bondage’

  • advertising for ‘workers’ or ‘runners’ to recruit people into county lines activity

  • using hashtags linked to drugs

  • using emojis as code for drug, violence and sexual activities, eg the snowflake emoji (for buying cocaine), 8-ball emoji (for buying an eighth of an ounce) or the rocket emoji (for purity of drugs)

  • Cuckooing

    OCGs often use high levels of violence and intimidation to protect the ‘county line’ and control them. One of these forms of control exploits vulnerable people by using their home as a base for dealing drugs, a process known as cuckooing. Dealers often convince the vulnerable person to let their home be used for drug dealing by giving them free drugs or offering to pay for food or utilities.

    Often OCGs target people who are lonely, isolated, or have addiction issues. It's common for OCGs to use a property for a short amount of time, moving address frequently to reduce the chance of being caught.

    There are several signs to look out for that may indicate someone is a victim of cuckooing:

  • frequent visitors at unsociable hours

  • changes in your neighbour’s daily routine

  • unusual smells coming from a property

  • suspicious or unfamiliar vehicles outside an address

  • Missing persons linked to county lines

    Children and young people involved in county lines may go missing or be out of touch for long periods. During these times, they may be at risk of harm or violence.

    If you are reporting a child as missing, you should look out for signs they may be getting exploited. You should note:

  • transport they may be using

  • people they may be with

  • people they may be in contact with

  • You can seek additional support from Missing People's SafeCall service, which is dedicated to those impacted by county lines.

    Contact us

    If you’re concerned about drug-related crime in your area or think someone may be a victim of drug exploitation, please call us on 101.

    If it's an emergency, please call 999. If you have a hearing or speech impairment, use our textphone service 18000. Or text us on 999 if you’ve pre-registered with the emergencySMS service.

    Silent 999 calls

    If you're in danger but you can't talk on the phone, you should still call 999, then follow these instructions depending on whether you're calling from a mobile or a landline.

    Report it

    You can also report it online, or contact Crimestoppers anonymously on 0800 555 111 or via crimestoppers-uk.org.

    No personal details are taken, information cannot be traced or recorded and you will not go to court or have to speak to police when contacting Crimestoppers.

    Make a report

    Staffordshire Police

    Private message us on Facebook and Twitter

    Stoke-on-Trent City Council

    If you are worried about a child or young person in Stoke-on-Trent, contact the Safeguarding Referral Team on 01782 235100 or out of hours 01782 234234

    Staffordshire County Council

    If you are worried about a child or young person in Staffordshire contact First Response on 0300 111 0007 or out of hours 0345 6042 886.

    Catch22

    This organisation offer support when any child is reported missing. You can also contact them if you are worried someone may be grooming a child you know.

    Email catch22cce@catch-22.org.uk (for criminal exploitation) or catch22cse@catch-22.org.uk (for sexual exploitation). Call 01782 237106.

    Further information and support

  • The National Crime Agency County Lines website explains more about county lines and indicators of exploitation in your area.

  • Safe 4 Me has details about support services nationally for young people impacted by Child Criminal and Sexual Exploitation. They also have lots of information regarding specific forms of exploitation, understanding trauma, rights and the law and much more. 

  • The Safeguarding Network have helpful tips for understanding indicators of exploitation and what may make a young person more vulnerable to being exploited.

  • The NSPCC offers guidance on understanding specific apps and platforms that young people may be using.


  • Reply to this message

    Message Sent By
    Chelsea Humphreys
    (Staffordshire Police, PCSO, Burntwood )

    Neighbourhood Alert Cyber Essentials